Crux Cigar at Cuban Paradise Cigar and Cafe

Crux Cigars: Precision, Passion, and a Personal Encounter

At Cuban Paradise Cigar & Café, we take pride in offering cigars that aren't just great smokes — they tell stories, represent craftsmanship, and elevate the cigar experience. Today, we're thrilled to introduce Crux Cigars to our humidor — a brand that masterfully combines precision, modern aesthetics, and unmistakable flavor.

A Personal Journey: Meeting Jonathan Beecham

This story begins at Corona Cigar in Tampa, where, during a quiet moment enjoying a good cigar and bourbon, I met Jonathan Beecham, representative of Crux Cigars.

From the very start, Jonathan spoke with genuine passion about the brand. His words reflected a deep commitment not only to Crux but also to the family behind it. It wasn't about sales — it was about representation, belief, and respect for the craft. Before we parted ways, he handed me a few samples to try.

The next day, I made time to sit and enjoy them without distraction — and what followed was an experience that left a lasting impression.

A Dance of Flavors

Each cigar spoke for itself. The construction, the aging, and the flavor delivery revealed a level of care that's hard to miss. The blends were distinct, yet all shared a common thread of refinement. They didn't just showcase quality — they respected balance.

One in particular — the Du Connoisseur — stood out. It didn't need to be bold or dramatic. It simply delivered a remarkably balanced and elegant profile.

Wrapped in Habano Jalapa, this cigar isn't built with just any wrapper. Visibly well-cured and structurally refined, Jalapa Habano demands precision. If blended with care, the result can be exceptional — but without proper attention to the filler, it can easily fall flat.

Fortunately, this is not the case with Du Connoisseur. Its construction reflects a deep understanding of the leaf. The flavor is medium-bodied and graceful, offering notes of cedar, leather, toasted nuts, spice, and a subtle earthy undertone. Even more impressive is the creamy texture and easy draw, which comes as a pleasant surprise considering its small ring gauge.

Every element of this cigar comes together in perfect harmony, demonstrating the craftsmanship and talent of the skilled torcedores involved in its creation. The elegance and balance speak for themselves, and the reputation this blend is bound to earn among cigar enthusiasts will be well deserved — especially for those who appreciate cigars that are both refined and special in taste.

Crafted with Legacy: Plasencia & AJ Fernandez

Crux Cigars are crafted in Nicaragua, with production handled by none other than Plasencia Cigars and AJ Fernandez — names that speak for themselves in the world of premium cigars. Their legacy is embedded in every draw. The result is a product that carries not only flavor and character but also credibility.

The Vision Behind the Brand

Crux was founded by Jeff Haugen, whose vision was to create a brand that felt clean, direct, and meaningful — something modern smokers could instantly connect with. With a long background in the cigar retail world, Jeff approached the industry not with flash, but with focus — building long-term relationships with manufacturers and customers, and designing a brand that's as consistent in philosophy as it is in presentation.

One of the most effective aspects of Jeff's approach lies in how the product is presented. The design of Crux is visually intentional — the colors of the boxes and the cigar labels are distinctive and easy to remember, making brand recognition immediate for both customers and retailers. From the moment you see a Crux cigar, you know exactly what you're getting — clear, structured identity and reliable quality.

Crux also embraces a "one-stop shop" concept, offering cigars in multiple formats — singles, five-packs, or full boxes — giving flexibility to the smoker and making the sales process easier and more efficient for those representing the brand. It's a strategy that shows not only marketing intelligence, but also respect for both the end consumer and the retailer.

Why Crux Deserves a Place in Every Humidor

Crux isn't about hype — it's about doing things the right way. From packaging to flavor, from construction to identity, this is a brand that reflects care and intention. Whether you're new to cigars or a long-time aficionado, Crux offers a unique and rewarding experience.

And with the trusted hands of Plasencia and AJ Fernandez behind the blends, you can be sure that every cigar is built on a foundation of tradition and excellence.

📍 Now Available at Cuban Paradise Cigar & Café

12933 Village Blvd, Madeira Beach, FL 33708

🌐 www.cigarparadise.com

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Author's Note

Some cigars don't need to shout to make a statement. Crux did it through balance, elegance, and detail.

I'm grateful for the experience, the introduction, and the chance to now share it with others.

– Marcos Díaz CEO, Cigar Paradise

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